Signs and Directions

  1. Exhibition "Sign and Directions"(objects, plaster casts and art-video of A. Shapiro and S. Pigach)
    E.K.ArtBureau, Moscow, Russia
  2. ONLYpanel from a hardboard, plaster reliefs, digital prints, 168x100
  3. DO NOT ENTERpanel from a hardboard, plaster reliefs, digital prints, 168x100
  4. TREANGLESpanel from a hardboard, plaster reliefs, digital prints, 200x60
  5. CIRCLES FROM ARROWSpanel from a hardboard, plaster reliefs, digital prints, 168x100
Signs and Directions

Conception

«Understandable and standart for all countries road signs make the road simple and understandable for a careful Driver»

«The majority of traffi c accidents happens not because of someone’s mistake but because of wrong reaction on someonen’s mistake» — Monderman writes.- «Drivers watching signs and traffi c lights stop noticing other participants of the road traffic. Meanwhile visual contact or simple gesture would be enough to solve the majority of traffi c problems». The only sign which Monderman accepts without any complaints is «Think!»

If you read the above text without the words «road» and «traffi c» a different, metaphysical meaning will appear. Road signs in this context become the signs of fate or a metaphor of our daily choices. For quite some time this indifferent, implacable, almost antic invasion of the surrounding environment into private space bothers me.

We think that there is our own will, that we ourselves choose the ways and the roads, but actually we are controlled and manipulated by the road signs and indicators, whose amount and population increases from day to day. Driving a car you switch on a radio and hear some fragment of music, which reminds you about unexpected call of forgotten friend. Or you hear a DJ chatting about something, usually boring, but very important for you at the moment. Or thinking hard about your problem you get a clear answer just from the accidental dialog of strange people on the street.
The interactive interference of surroundings, the signs of fate.

Description of the media project

This is a reminder of the roads that humans walk on everyday speeding through life and their duties. These are the signs, which we don’t understand and directions we don’t pay attention to.
This is a metaphor for the fl ow of life. Where accidental meetings, words torn out of context, fragments of music, sudden emotions — infl uence us and change
our Fate.

The Exhibition

The space of the project is pitch black. When a person walks through the room, hidden lamps light up one of the works. The works are like symbols, fixating or leading the movement of the human being on the Highway of Life. They light up and fade.

The Video-Art

The audiovisual is projected onto one of the works. It is a fi rst person view of someone traveling in a graphic environment, encountering signs and symbols that represent the paths, directions and events that everybody fi nds or meets through their lives. From the moment of birth to the moment of death. With this description comes a DVD with the fi lmed project as it is.